Articles

Article Why is HubSpot So Powerful? HubSpot is a CRM system that organises all the real-time data growing companies need to deliver a great customer experience in one searchable place. What is CRM? CRM stands for Customer Relationship Management. A ...

Article Crypto has come a long way from being a strange term to becoming a global phenomenon. No longer is the industry frowned upon or observed with caution (or at least not nearly as much as it used to be) ...

Article There are many fast-growing industries in our world today, although none are as fast and essential as the Fintech industry. A study conducted by Juniper Research revealed that in 2021, over 2.5 billion users relied on digital banking services ...

Article This week, we got to know our Operations Director, Estie van Heerden, a bit better. Read more about her below. Tell us more about your role at Faben. As Operations Director, my role covers a broad spectrum of areas ...

Article While the plan for a future without third-party cookies is still on course, Chrome users will have to wait another two years for it to be fully realised. Google’s Privacy Sandbox initiative was announced in 2019 and initially set ...

Article Whether you are a small business or a multinational corporation, we share the top five eCommerce platforms you should be aware of. Online shopping is taking over, especially since the COVID-19 pandemic forced consumers to fill their trolleys online ...

Article What is customer lifetime value (LTV)? Customer lifetime value predicts the gross profit a customer brings to your business in their lifetime. The metric refers to a customer’s revenue value over the long term. The longer a customer continues ...

Article What is a Call to Action (CTA) and why is it important in marketing? A call to action (CTA) is a prompt telling the user to take a specific action. Written as a command like ‘Sign Up’ or ‘Learn ...

Article A Fractional Chief Marketing Officer (“CMO”) is an experienced marketing leader who acts as a CMO for a company but is brought on as a contractor or a consultant. They are hired to establish or lead the marketing function ...

Article Pay-Per-Click (PPC) advertising is an online marketing model where advertisers pay a publisher each time their ad gets clicked on. It is used to drive traffic to websites and is a targeted form of purchasing site visits. Each time ...

Article Multi-channel marketing is an integrated strategy where multiple channels are used to communicate with prospects and customers all at once. At its core, multi-channel marketing recognises that different consumers buy the same products and services from different channels. Multi-channel ...

Article Marketing a Fintech company in the UK in 2022 can seem like a daunting task, especially when competing with so many regulations and competition. It can make things even worse when you meet with marketing agencies who want to ...

Article Search Engine Optimisation (SEO) refers to the process of raising your website’s organic (non-paid) search visibility to increase brand awareness and website traffic. SEO is about introducing measures that help your content rank more highly on search engines like ...

Article A Content Management System (“CMS”) is software helping people create, manage, and edit digital content without specialised technical knowledge. A CMS helps people without any coding knowledge publish content online, using an interface similar to navigating to Microsoft Word ...

Article As we’re sure you experienced, on Monday last week (4 October 2021), you and 3.5 billion people around the globe were unable to log into Facebook, Instagram, and WhatsApp for 6 hours causing widespread panic. Facebook has stated that ...

Article Instagram CEO, Adam Mosseri, recently revealed information on an interesting pivot that the platform will be making in the coming months, including steering away from the previous focus on image-based sharing. "We're no longer a photo-sharing app," Adam said ...

Article If you have spent any of your time working with a team of digital marketers. You might have heard the term ‘funnel’, but the chances are, the word had just been thrown around assuming you knew exactly what these ...