Articles

Get To Know the Faben Team: Estie van Heerden, Operations Director

Article This week, we got to know our Operations Director, Estie van Heerden, a bit better. Read more about her below. Tell us more about your role at Faben. As Operations Director, my role covers a broad spectrum of areas ...
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Google’s Plan to Rid the Web of Third-Party Cookies Pushed for Late 2024

Article While the plan for a future without third-party cookies is still on course, Chrome users will have to wait another two years for it to be fully realised. Google’s Privacy Sandbox initiative was announced in 2019 and initially set ...
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Top 5 eCommerce Platforms

Article Whether you are a small business or a multinational corporation, we share the top five eCommerce platforms you should be aware of. Online shopping is taking over, especially since the COVID-19 pandemic forced consumers to fill their trolleys online ...
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What is customer lifetime value (LTV)?

Article What is customer lifetime value (LTV)? Customer lifetime value predicts the gross profit a customer brings to your business in their lifetime. The metric refers to a customer’s revenue value over the long term. The longer a customer continues ...
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What is a Call to Action (CTA) and why is it important in marketing?

Article What is a Call to Action (CTA) and why is it important in marketing? A call to action (CTA) is a prompt telling the user to take a specific action. Written as a command like ‘Sign Up’ or ‘Learn ...
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What is a Fractional CMO

Article A Fractional Chief Marketing Officer (“CMO”) is an experienced marketing leader who acts as a CMO for a company but is brought on as a contractor or a consultant. They are hired to establish or lead the marketing function ...
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What is Pay-Per-Click (PPC) advertising?

Article Pay-Per-Click (PPC) advertising is an online marketing model where advertisers pay a publisher each time their ad gets clicked on. It is used to drive traffic to websites and is a targeted form of purchasing site visits. Each time ...
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What is multi-channel marketing?

Article Multi-channel marketing is an integrated strategy where multiple channels are used to communicate with prospects and customers all at once. At its core, multi-channel marketing recognises that different consumers buy the same products and services from different channels. Multi-channel ...
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Fintech Marketing Within The Regulations

Article Marketing a Fintech company in the UK in 2022 can seem like a daunting task, especially when competing with so many regulations and competition. It can make things even worse when you meet with marketing agencies who want to ...
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What is Search Engine Optimisation (SEO)?

Article Search Engine Optimisation (SEO) refers to the process of raising your website’s organic (non-paid) search visibility to increase brand awareness and website traffic. SEO is about introducing measures that help your content rank more highly on search engines like ...
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