Crypto has come a long way from being a strange term to becoming a global phenomenon. No longer is the industry frowned upon or observed with caution (or at least not nearly as much as it used to be). It’s now a major player in global economics – and it doesn’t seem to be slowing down. In fact, it’s only speeding up. 

Public perception of crypto as an alternative currency is steadily shifting to that of a mainstream industry standard. Various other crypto projects are also becoming increasingly popular and widely accepted in today’s modern society. Bitcoin, NFT collections, and blockchain technology are just a handful of crypto projects that have skyrocketed in the public foray, with several big names and companies attached to a many of them. 

You’re likely already taking steps to get in on the crypto buzz, but if not, perhaps now is as good a time as any to begin thinking about how you could get involved in crypto markets. It’s your turn to get a piece of the ever-expanding pie. 

There are many avenues to choose from and whatever direction you decide to go, you’ll need a marketing strategy that speaks to the masses better than any of your competitors. Even if you’ve been at this for a while, getting your crypto project out there can be a strenuous task to sustain. The tech world is known for being particularly tough on newer projects. 

As incredible as the growth of the crypto industry is, it also means that the market will become more saturated and may be difficult to break into. This is where strategic marketing comes in. Here at Faben, we have proven strategies specifically designed to skyrocket your position in the crypto industry from day one. 

What About Regulations?

As the crypto industry continues to grow, more and more regulations will begin sprouting up. When it comes to marketing your crypto project, many of these regulations will need to be taken into account. This can be a tricky situation to navigate and may require the services and skills of a specialised external marketing agency. 

At Faben, we’re committed to learning and integrating these crypto laws and regulations so we can provide a valuable marketing service for your crypto business or project. There are still many aspects of the crypto industry that are not currently regulated, but we’re confident that your crypto projects will go straight for gold when you partner with Faben.

Marketing For Crypto Projects

There are numerous channels to make use of when looking to gain sufficient exposure for a crypto project. This multi-channel method of marketing gives content a wide range of exposure to different audiences under the banner of one main target audience. 

Twitter and Reddit are two social media platforms that provide crypto companies with effective voices to create a positive and largely optimistic sentiment in the public view. When a crypto project gains some traction on one of these platforms, the narrative surrounding the project is easily identifiable to new users and/or clients. This is a form of social proofing that works well – especially in the crypto sector. People talking about and sharing your crypto project on these platforms means you’re going in the right direction.

Another effective form of digital marketing for crypto is the use of paid media such as Google, Facebook, or YouTube ads. Utilising these platforms by paying for advertisements to gain traffic to your website or your crypto project links works well in terms of wide reach. Most of the work revolves around the ad targets and optimising them to get the best quality leads for your project.

It’s About Trust

Although the crypto industry is growing and people’s sentiments are shifting towards it, it’s still in the infancy stage – although there is slow growth each year. This means that there will still be some inevitable hesitation from your target market. Trust is a crucial thing in any form of marketing, and it’s no different when marketing crypto – in fact, it’s even more important. 

Hosting something like a Ask Me Anything interview can speak to any hesitation or uncertainty in your target market. An AMA can be a valuable tool that gives you an opportunity to answer potential investors or client’s questions about your crypto project and allows you to speak directly to the audience that is showing direct interest in your business or project by asking relevant questions. 

At the end of the day, marketing in the crypto industry has to provide value to its audience. People look for value every day, and your marketing strategy needs to communicate the value they’re looking for. It’s quite difficult to maintain this constant need for valuable content alone, which is why there’s a strong need for outsourcing of marketing. This is exactly why Faben exists. 

It’s About Experience

For any marketing campaign to work, there needs to be a level of experience present in the team that can weather any possible storms or issues that will inevitably come into play. 

This is a core aspect to consider about marketing your crypto business or project. Too many great ideas are shut down due to a lack of necessary experience to handle things like the negative press, competition slander, or even a lack of tangible results in the beginning of your campaign. 

Having the right team of marketers on your side can be the difference between a successful campaign and an unsuccessful one. It may even determine the long-term effectiveness of your crypto brand. 

Next Steps

Crypto can be a complicated (and competitive) industry. Digital marketing can be the same! It can all get too overwhelming and leave you more confused and discouraged than before you started. This is why your crypto business needs some marketing guidance. 

If you’re in the process of trying to market your crypto business or project, consider booking a call with us at Faben Digital. We’re dedicated to growing crypto businesses by strengthening their online presence. 

If you don’t know where to begin marketing your crypto business or project, book a call with us. We would love to help you market your crypto business or project.