Fintech Marketing Within The Regulations
Marketing a Fintech company in the UK in 2022 can seem like a daunting task, especially when competing with so many regulations and competition. It can make things even worse when you meet with marketing agencies who want to sell you cookie-cutter packages, not considering your specific industry and business requirements.
At Faben, we have taken the time to read the laws, learn the industry, and ensure that our offering is valuable. We have found the right way to market a Fintech company while staying within the guidelines.
3 Tactics to Avoid When Marketing a Fintech Company:
There are several marketing tactics used around the world that will only hurt your marketing efforts. The last thing you want is to hurt your company’s reputation by using these marketing tactics.
Don’t Promise Results
Promising results are common with so-called “Forex Experts Of Instagram”. While these traders may be knowledgeable, they shouldn’t be promising results. It is both false, as nothing in the open markets can be guaranteed, and illegal in terms of UK legislation. Companies need to ensure they are practicing in a responsible manner, and promising results that cannot be guaranteed is irresponsible.
Even if you are a registered financial advisor, advising in a marketing campaign is a no-go. You do not know the reader’s situation and therefore cannot provide responsible advice in line with the regulatory guidelines. Avoid terms such as “Invest today”, “You should invest”, etc.
Have you received a message from a Forex trader who wants to “show you how to make money”, or have you seen a spamming comment where there shouldn’t be one? Spam is rife in the online world and does more damage to your brand than good. Avoid these spammy tactics at all costs.
Now that we have advised you what not to do, you are probably wondering what you should do. As with advice, we do not know your company’s target market or offering and thus cannot responsibly provide you with a specific marketing plan. Instead of a cookie-cutter package, let us rather have a chat first before we put together a strategy that will suit your business.
What we can tell you is that our various strategies have one important thing in common: they are all information-focused. Whether on social media, on an SEO-focused blog, or on CRM platforms, our work is focused on content and information. We want to educate and inform our clients’ readers and followers to make better decisions.
Do you want to start marketing your company the right way? Contact us here.