Article

Fintech Marketing Within The Regulations

Fintech Marketing Within The Regulations

Marketing a Fintech company in the UK in 2022 can seem like a daunting task. It can seem impossible to compete with so many regulations and lots of competition. It can make things worse when you meet with marketing agencies who want to sell you cookie-cutter packages, not considering your specific industry and business requirements.

At Faben, we have taken the time to read the laws, learn the industry, and ensure that our offering is valuable. We have found the right way to market a Fintech company while staying within the guidelines.

Here Are 3 To Avoid When Marketing a Fintech Company:

There are several marketing tactics used across the world that will only hurt your marketing efforts. The last thing you want is to hurt your companies reputation by using these marketing tactics!

Don’t Promise Results!

Promising results is common with so-called “Forex Experts Of Instagram”. While these traders may be knowledgeable, they shouldn’t be promising results. It is both false, as nothing the open markets can be guaranteed, and illegal in terms of the UK legislation. Companies need to ensure they are practicing in a responsible manner, and promising results that cannot be guaranteed is not responsible.

Don’t Advise!

Even if you are a registered financial advisor, advising in a marketing campaign is a no-go! You do not know the reader’s situation and therefore cannot provide responsible advice in line with the regulatory guidelines. So avoid terms like “Invest today”, “You should invest”, etc.

Don’t Spam!

Have you received a message from a Forex trader who wants to “show you how to make money”, or have you seen a spamming comment where it doesn’t belong? Spam is rife in the online world and does more damage to your brand than good. Avoid these spammy tactics like the plague that they are!

The Solution?

So now that we have told you what not to do, you are probably wondering what you should do. Like with advice, we do not know your company’s target market or offering and thus cannot responsibly provide you with a marketing plan for that. Rather let us have a chat first and put together a strategy to suit your business instead of a cookie-cutter package.

What I can tell you is what all of our strategies have in common: they are information-focused. Whether on social media, on an SEO-focused blog, or on any other efforts we make, all of our work is content and information-focused. We want to educate and inform our clients’ readers and followers to make better decisions. We show our clients as knowledgeable and authoritative, building trust with their customers through the content.

Start marketing your company in the right way today with our Faben team to guide you through this complex world.