SEM and PPC Specialist (Freelance/Contract)

Location: South Africa (preferably Gauteng)

Faben is growing and we are looking for an experienced and talented SEM and PPC Specialist to join our team. This person must be a strategist, implementer, optimiser and results orientated. A digital marketing native who is able to manage client relationships directly and able to grow/optimise their full digital marketing portfolio, whilst keenly managing paid strategies for clients. With an amazing book of clients and growing, your goal will be to ensure our online marketing efforts have the highest possible ROI for our clients across Google and social media platforms.

Experience Required

• A minimum of 3 to 5 years experience in paid performance marketing across PPC, Paid Social and Google

• Experience across multiple platforms which must critically include AdWords, Meta and LinkedIn

• Proven success in performance marketing end-to-end (keyword and media strategy, optimisation, test/learn, conversion setup and tracking, reporting)

• Write ad copy and brief external teams with creative and tagging/tracking requirements

• Research, build and revise audience targeting across paid media

• Propose ad budget allocations and control costs

• Interrogate data, campaign results, market trends and competitor insights to identify opportunities

• Maintaining a thorough understanding of your clients’ sectors and market trends, thus positioning Faben as experts in the area

• Ability to be both strategic in your thinking, and very hands on in your activity

• Interested in and appreciative of wider digital marketing channels and how they interact with paid media

• A proactive approach to planning and scheduling with the confidence to solve problems as they arise

• You also have experience with Google Tag Manager, Google Analytics, Supermetrics, Conversion Tracking, Pixel Implementation

If you meet the above criteria – could you please submit your CV together with a covering letter.