Account-Based Marketing (ABM)
Precision + Personalisation = Results
Grow your revenue with data-led marketing strategies that work.
Faben is an Account-Based Marketing (ABM) agency for professional services, using ABM to connect you with high-value accounts and individuals, empowering your business to thrive.
What is Account-Based Marketing?
Account-based marketing is a strategic approach to lead generation and nurturing that aligns activity with the specific needs and characteristics of individual target accounts.
Unlike traditional mass marketing, ABM focuses your resources on high-value accounts with the highest potential for conversion and long-term value.
How does Account-Based Marketing work?
The power of account-based marketing lies in its ability to foster deep, meaningful relationships with key decision-makers. By tailoring messaging and content to resonate with the unique challenges and objectives of each account, ABM cultivates a sense of personalised engagement that transcends generic marketing appeals.
This personalised touch doesn’t just improve brand perception—it also lays the groundwork for trust and credibility, a crucial currency in professional services.
Here’s how we do it at Faben.
Business Intelligence
We don't rely on guesswork—we leverage our cutting-edge business intelligence platform to gain invaluable insights into your target audience. Our data-driven approach means every campaign is strategically targeted to make maximum impact.
Content Strategy and creation
Our growth marketing team produces high-quality content tailored to your brand's voice and objectives. From blog posts to videos, each piece focuses on storytelling, SEO, and measurable outcomes.
Lead Nurturing and Automation
Through strategic lead nurturing and advanced automation, we transform prospects into loyal customers. Our tailored ABM campaigns guide leads through each stage of the buying process with relevant, thoughtful content.
LinkedIn Social Selling
LinkedIn isn't just a networking platform—it's a powerful tool for strategic lead generation. Our team specialises in leveraging LinkedIn to position your personal and business brand as a trusted resource within your industry.
Through personalised content and thought leadership initiatives, we'll help you establish meaningful connections that drive results.
Email Marketing
In today's digital landscape, email marketing remains one of the most effective channels for nurturing leads and fostering meaningful connections.
Our content-led approach ensures that every email we send is tailored to your audience's unique needs and preferences, reinforcing our commitment to meaningful communication.
HubSpot Integration
Efficiency and effectiveness go hand in hand. That's why we integrate our account-based marketing strategies seamlessly with HubSpot, an industry-leading CRM platform. Using HubSpot, we can streamline your marketing and sales processes, ensuring that every interaction with your leads and clients is tracked, analysed, and optimised for success.
From lead generation to conversion and beyond, this CRM integration empowers your team to make informed decisions and drive meaningful outcomes.
