The UK legal profession has remained largely unchanged for nearly three hundred years, but new legislative changes have compelled it to change both its working practices, processes, and traditional structures.

The legal profession has been run in the same way for hundreds of years; the traditional model of “the partnership”, where individual solicitors became personally wealthy but no profits were maintained in the business itself. Nothing, generally speaking, was done to promote branding and generations would pass on the name of their solicitor through word of mouth to promote their services.

In fact, solicitors were not allowed to “market their services” and relied on existing clients to recommend them or visit the busy high street where most practices relied on footfall from passing trade.

Amid the complexities of modern marketing, it’s easy to forget the power of simplicity. A recent article in the Times written by Harry Wallop {link to article}  highlighted how the UK franchise for Wingstop—a brand now worth over £400 million—was secured with a concise, four-sentence email.

This story resonates with marketers and business owners alike. Here are three takeaways for anyone looking to replicate this success:

What’s the difference between traditional marketing and growth marketing? Well, buckle up because we’re about to take you on a whistle-stop tour of these two approaches.