Amid the complexities of modern marketing, it’s easy to forget the power of simplicity. A recent article in the Times written by Harry Wallop {link to article}  highlighted how the UK franchise for Wingstop—a brand now worth over £400 million—was secured with a concise, four-sentence email.

This story resonates with marketers and business owners alike. Here are three takeaways for anyone looking to replicate this success:

What’s the difference between traditional marketing and growth marketing? Well, buckle up because we’re about to take you on a whistle-stop tour of these two approaches.