5 quick tips to improve your LinkedIn profile
Don’t let the naysayers fool you—whether you’re promoting yourself or your business, LinkedIn should be your go-to platform for B2B marketing. With over 930 million users across more than 200 countries, LinkedIn is a goldmine if you know how to make the most of it.
Just think: a whopping 80% of those 930 million members hold decision-making roles within their companies. So, what can you do to maximise your LinkedIn marketing strategy? Start with the basics.
We’re sharing five of our top tips to enhance your engagements and expand your following on LinkedIn, with a little real-world example to help illustrate what that looks like in action.
1. Complete your profile
Whether it's your personal profile or the company page, complete profiles get 30% more weekly views than those with missing information.
When it comes to your profile, a high-quality headshot, relevant-but-snappy headline, and a personal bio that communicates your professional personality are essential. Optimise your profile (making it easier for people to find you) by including your key skills, getting endorsements, and asking for recommendations.
Here’s a quick tip for you: Use LinkedIn’s built-in lead capture and tracking tools! The below tools make LinkedIn an even more powerful platform, especially if you integrate it into your marketing plan.
LinkedIn lead gen forms: Easily capture user info with pre-filled forms for smoother submissions.
Sales Navigator: Find prospects with advanced search filters and personalised lead recommendations.
LinkedIn ads: Run targeted campaigns with integrated Lead Gen Forms for seamless lead capture.
LinkedIn events: Host and manage professional events, collecting attendee details through registration forms.
Page analytics: Gain insights into page performance and follower engagement.
For your company page, ensure the brand logo and imagery are present, along with a compelling ‘about’ section that captures your elevator pitch effectively.
2. Increase your visibility
To make your presence known on LinkedIn, engage with others by liking, commenting, and sharing posts frequently, especially when you or your company are tagged. The more you participate in conversations, the more often you’ll appear on people’s feeds. Posting a few times a week can significantly boost your visibility.
Another strategy is using hashtags linked to popular topics. Use both broad and targeted hashtags related to your business and industry to increase your reach.
3. Showcase your value (AKA, show off)
Frame your posts to highlight your expertise. What can your followers learn from you? What actionable tips can you offer? Engaging your audience with unique advice or takeaways can position you as a thought leader in your industry.
Stay updated on trending topics relevant to your business and quickly establish an authentic and engaging angle.
4. Think of the visuals
As that tired saying goes, a picture is worth a thousand words. And this is especially true on LinkedIn. Posts with images typically receive twice as much engagement as those without. For business pages, image collages perform particularly well, and pictures with people in them tend to get the most interaction.
Visuals help you stand out. As LinkedIn posts have become longer, capturing users’ attention quickly is crucial to conveying your message effectively.
5. Diversify your content
Avoid becoming a one-trick pony. Take advantage of all the different formats and posting tools at your fingertips to keep your content fresh and your connections engaged and excited to see what you post next. Look at your analytics and test to figure out what works best for your business.
While pictures are essential, video content generates five times more engagement than non-video content. Don’t be afraid to experiment—use LinkedIn Live and LinkedIn Audio events to broadcast videos and audio conversations, giving your content the kind of edge that can generate 24 times more engagement.
Example: Jane Smith from Smith & Associates Legal
To optimise their online presence for LinkedIn Social Selling, Smith & Associates and partner lawyer Jane Smith implemented a few key strategies.
Jane completed her personal profile with a professional headshot, a compelling headline (E.g. Award-winning lawyer and partner at Smith & Associates), and a detailed bio showcasing her expertise in corporate law.
She added key skills and asked relevant contacts in her network for endorsements and recommendations, resulting in a 30% increase in weekly profile views.
Jane actively engaged with her network daily by liking, commenting, and sharing posts, and using relevant hashtags to boost her visibility, leading to a 25% increase in engagement.
By regularly posting educational content, including legal tips and case studies, and using visuals like infographics and photos, she saw a 40% rise in connection requests.
Meanwhile, Smith & Associates updated their company profile with a professional logo, a high-quality banner image, and a comprehensive 'About' section, which led to a 35% increase in page views.
The firm shared relevant news, client success stories, and industry insights, engaging with posts where they were tagged, and participating in relevant LinkedIn groups, boosting monthly engagement by 30%.
By diversifying their content with a mix of articles, images, videos, and live Q&A sessions, they saw a 50% increase in overall engagement and a 20% rise in new client enquiries, as well as interest from three esteemed lawyers looking to move firms.
This multifaceted approach significantly enhanced their visibility and positioned them as thought leaders in the legal industry.
This is just the beginning. At Faben, we specialise in Account-based Marketing and LinkedIn Social Selling to boost engagement, build reputations, and win you more business. If you’re curious about what we can do for you, get in touch now.